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Article
Publication date: 28 January 2011

Chad Lin, Yu‐An Huang and Rosemary Stockdale

The study examines SMEs' investment in B2B web sites and the relationship between organizational drivers such as adoption readiness and constraints and evaluation of investments…

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Abstract

Purpose

The study examines SMEs' investment in B2B web sites and the relationship between organizational drivers such as adoption readiness and constraints and evaluation of investments. We investigate how these drivers influence the perception of B2B web site benefits and the effect a great understanding of issues has on stakeholder satisfaction in the investment.

Design/methodology/approach

A quantitative approach is used to test the hypotheses, which are developed from the literature. Following a pilot study, a survey of 1,000 Australian SMEs with B2B web sites is used to collect the data, which is analyzed using structural equation modeling techniques.

Findings

Findings reveal the mediating relationships between organizational drivers and their influence on SMEs' perceptions of benefits and stakeholder satisfaction and support the B2B web site evaluation effectiveness model. Further insights show that SMEs do not understand the complementary nature of the organizational drivers that support strategic alignment and therefore fail to realize benefits from their web sites.

Research limitations

Limitations of the research are noted and discussed with regard to constructs and the views of survey respondents.

Practical implications

Results suggest that SMEs consider reallocation and/or prioritization of resources and business objectives in order to improve their IT investment evaluation practices. This would have a direct impact on the level of IT benefits realized, and ultimately affect the degree of stakeholder satisfaction with B2B web site adoption.

Originality/value

A key contribution is the development of a B2B web site evaluation effectiveness model that supports greater understanding of how SMEs can gain more value from their B2B web sites.

Article
Publication date: 13 July 2015

Yu-An Huang, Chad Lin and Ian Phau

– This paper aims to examine the importance and concept of idol attachment, model its antecedents and moderators and assess its influence on human brand loyalty.

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Abstract

Purpose

This paper aims to examine the importance and concept of idol attachment, model its antecedents and moderators and assess its influence on human brand loyalty.

Design/methodology/approach

This paper includes two studies. In Study 1, survey questionnaires were distributed by mall intercept to quasi-random samples across Australia and Taiwan for completion and return. The return yielded 1,135 and 736 usable questionnaires, respectively, from which the data were analysed using LISREL structural equation modelling software. In Study 2, an experiment was used to examine whether idol attractiveness is likely to positively moderate the relationship between vanity traits and attachment.

Findings

The results suggest that achievement vanity, variety seeking and peer norms have a positive impact on the phenomenon of idol attachment, which in turn positively affects human brand loyalty. Contradicting previous studies, the physical appearance of vanity was not found to be associated with idol attachment. However, the results of the experiment show that idol attractiveness has a positive moderating effect on the relationship between vanity traits and human brand attachment.

Research limitations/implications

The findings suggest that idol attachment is more complex than previously understood. The constructs chosen in this research represent an initial step but other variables such as liking, involvement, affective commitment and brand love are not taken into account. Future research models should therefore include such variables.

Practical implications

The findings contain many practical lessons for planners of marketing strategy for the music industry in an international context.

Originality/value

Two existing theories of psychology are integrated with the concept of idol attachment to explain human brand loyalty in an international context.

Details

European Journal of Marketing, vol. 49 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 12 January 2015

Yu-An Huang, Chad Lin, Hung-Jen Su and Mei-Lien Tung

The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the…

1776

Abstract

Purpose

The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the idol’s music products legally and illegally.

Design/methodology/approach

A stratified, two-stage, cluster sampling procedure was applied to a list of high schools obtained from the Ministry of Education in Taiwan. A return rate of 80 per cent yielded 723 usable questionnaires, the data from which were analysed by the LISREL structural equation modelling software.

Findings

The results suggest that both social worship and personal worship have a significant and positive impact on the intention to purchase music. However, personal worship has a negative impact on the intention to pirate music while social worship appears to strengthen it.

Research limitations/implications

The findings suggest that idol worship is more complex than previously understood. The constructs chosen in this research should be seen only as a snapshot but other variables such as vanity trait, autonomy, romanticism or involvement are not taken into account. Future studies would benefit from inclusion of these variables and a wider geographical scope.

Practical implications

The findings contain many implications to help marketing executives and planners better revise their existing marketing and communication strategies to increase their revenue.

Originality/value

Existing research has tended to examine the impact of idol worship as a whole on the reduction of music piracy, but overlook the two-dimensional aspects of idol worship, hence ignoring the fact that many music firms have not properly utilised idol worship to deal with the challenges associated with music piracy. The findings broaden existing understanding about the causes of two different dimensions of idol worship and their different impacts on the intention to music piracy.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 27 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 November 2015

Yu-An Huang, Chad Lin and Dorothy A Yen

– The purpose of this paper is to identify and examine the antecedents and consequence of regional animosity and their impacts on regional media preference.

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Abstract

Purpose

The purpose of this paper is to identify and examine the antecedents and consequence of regional animosity and their impacts on regional media preference.

Design/methodology/approach

Computer-assisted telephone interviews were conducted with randomly selected adult residents in Northern (206) and Southern (201) Taiwan. The data were analyzed using structural equation modeling in LISERAL and fuzzy-set qualitative comparative analysis.

Findings

The findings reveal that perceived economic threat, economic hardship and dissatisfaction with government economic policy increase home region identification and perceived discrimination, which in turn lead to heightened animosity toward the opposite foreign region. This increasing animosity then affects consumer choice over home region media compared to media originated from the other region.

Research limitations/implications

The findings suggest that military and political tensions alone cannot explain why consumers would harbor animosity between one region and another within the same country due to social and economic reasons. The constructs chosen in this research should be seen only as a snapshot but other variables such as a region’s natural environment and its human factors are not taken into account. Future studies would benefit from inclusion of these variables and a wider geographical scope.

Practical implications

Several implications are extracted to help marketing and branding personnel better shape their marketing, communication and media strategies, as well as to help government policy makers and political parties revise existing policy to reduce the animosity.

Originality/value

By investigating animosity within borders, this study provides fresh insights to help explain how economic factors contribute to increased regional animosity through the mediating effect of regional identification and perceived discrimination. The findings broaden existing understanding about the concept of animosity and its impact on consumer behavior.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 27 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 12 June 2007

Chad Lin, Graham Pervan and Donald McDermid

The main purpose of this paper is threefold: to understand public‐sector outsourcing in Australia; to examine the linkage between IS/IT outsourcing and the use of evaluation…

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Abstract

Purpose

The main purpose of this paper is threefold: to understand public‐sector outsourcing in Australia; to examine the linkage between IS/IT outsourcing and the use of evaluation methodologies; and to identify issues that are critical in evaluating and managing IS/IT outsourcing contracts in public‐sector organizations.

Design/methodology/approach

A survey of the top 500 Australian organizations and two in‐depth case studies of two Australian public‐sector organizations were conducted.

Findings

Several key issues for IS/IT outsourcing were identified – problems in evaluating outsourcing contracts, embedded contract mentality, ability to manage contracts, and staff transition management.

Practical implications

Outsourcing organizations need to implement changes carefully and assess their in‐house capabilities. They also need to fully understand and apply the IS/IT investment evaluation and benefits realization processes. In order to reach the magnitude of improvements ascribed to IS/IT outsourcing organizations need to undertake proper risk assessment and effectively manage outsourcing relationships. These all have to be done before and during the vendor/technology selection assessment and contract negotiation process.

Originality/value

IS/IT outsourcing in the public sector is particularly under‐studied. This study identifies several key issues for organizations undertaking IS/IT outsourcing. Recommendations are provided to assist outsourcing organizations in dealing with these issues.

Details

Information Technology & People, vol. 20 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 27 July 2010

Yu‐An Huang, Ian Phau and Chad Lin

This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase.

7513

Abstract

Purpose

This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase.

Design/methodology/approach

Survey questionnaires were distributed by a quasi‐random sample of school pupils across Taiwan to an adult member of their household, for completion and return. A return rate of 70 percent yielded 456 usable questionnaires, the data from which were analysed by the LISREL structural equation modelling software.

Findings

The results suggest that perceived personal economic hardship and the normative influence of members of a consumers' reference group have a positive impact on the phenomenon of consumer animosity, which in turn negatively affects the intentions of consumers in Taiwan to purchase products originating in mainland China and Japan. Contradicting previous studies, consumer animosity was found to be dependent on judgments of product quality.

Research limitations/implications

The research model was built from data collected by non‐probability sampling in a single country. There was no evidence of sampling bias, but future studies would benefit from inclusion of more independent variables and a wider geographical scope.

Practical implications

The findings contain many practical lessons for planners of export marketing strategy.

Originality/value

Two existing theories of social behaviour are integrated with the concept of consumer animosity to explain consumption choices in an international context.

Details

European Journal of Marketing, vol. 44 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 October 2006

Craig Standing, Andrew Guilfoyle, Chad Lin and Peter E.D. Love

The purpose of this research is to determine how project managers attribute information technology (IT) project success and failure.

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Abstract

Purpose

The purpose of this research is to determine how project managers attribute information technology (IT) project success and failure.

Design/methodology/approach

IT personnel from large Australian organisations completed an adapted version of the Attributional Styles questionnaire, which asked them to attribute causes along a number of attribution dimensions, for IT projects which have either succeeded or failed.

Findings

The results indicate that IT support workers attribute failure to external factors, whilst attributing success to themselves. On the other hand, executive management took a more balanced perspective which attribute success to external factors and only partially to themselves, whereas they attribute significant personal responsibility for failure.

Practical implications

More junior professionals and operational IT employees can learn from their senior professionals in attributing success and failure. Post‐implementation reviews and debriefings conducted by senior IT professionals are ways of passing on their experience in relation to project and self‐evaluations.

Originality/value

This paper takes a well established psychology theory and applies it to the management of information systems (IS)/IT projects. IS/IT research has not examined how IT professionals attribute success and failure within projects.

Details

Industrial Management & Data Systems, vol. 106 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 10 April 2009

Ngarkodje Ngarasta, Koina Rodoumta and Henri Sosso

The purpose of this paper is to solve systems of linear Volterra integral equations of the first kind by the Adomian decomposition method (ADM). An elegant and reliable technique…

227

Abstract

Purpose

The purpose of this paper is to solve systems of linear Volterra integral equations of the first kind by the Adomian decomposition method (ADM). An elegant and reliable technique is outlined to find canonical form of ADM.

Design/methodology/approach

The approximate solution of systems of linear Volterra integral equations is calculated in the form of series with easily computable components. In this work, some methods based on substitution techniques are presented to permit the application of ADM to systems of integral equations of the first kind.

Findings

The approach developed in this work is valuable as a tool for scientists and applied mathematicians. It provides immediate and visible symbolic terms of analytical solution as well as its numerical approximate solution to systems of integral equations of the first kind, without linearization or discretization. The presented technique has many advantages over the traditional methods because it takes into account some systems of integral equations of first kind where the kernels present some singularities.

Research limitations/implications

A reliable method for obtaining approximate solutions of linear systems of integral equations of the first kind using the ADM which avoids the tedious work needed by traditional techniques has been developed.

Practical implications

The research provides a new efficient method for solving systems of integral equations of first kind using ADM. The convergence result is investigated also and some numerical examples are given to illustrate the importance of the analysis presented.

Originality/value

The technique is both innovative and efficient, and an original approach for solving any kind of systems of linear Volterra integral equations of the first kind.

Details

Kybernetes, vol. 38 no. 3/4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 5 June 2017

Xueyan Yang, Xiaoni Zhang, Samuel Goh and Chad Anderson

The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty.

Abstract

Purpose

The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty.

Design/methodology/approach

An empirical study was conducted using an online survey with one of the largest travel companies in China. Structural equation modeling was used to test the models, and pair-wise nested F-tests were used to compare the models.

Findings

Results show that the curvilinear model has greater explanatory power of loyalty than traditional linear models. The results of pair-wise nested F-tests show that the loyalty model exhibits statistically significant R2 improvement compared to the linear model. However, the R2 improvement in the integrated model is not statistically different from that in the linear model. Confirmation and satisfaction are found to be salient factors influencing loyalty.

Research limitations/implications

This study makes important contributions to the online community literature by understanding the drivers of loyalty in the travel industry. However, there are limitations. First, this study addressed member loyalty of an online travel community with data collected from one company. Thus, generalizability is limited. Online communities and firms may have different characteristics, resulting in different factors influencing consumer loyalty. The authors plan in the future to collect data from other online travel companies and examine their model with different samples so as to check the generalizability of the current findings. Second, the authors collected a snapshot view on loyalty. Both researchers and managers note that small changes in loyalty and retention can yield disproportionately large changes in profitability (Reichheld et al., 2000). Consumer loyalty may change over time, so to maintain and increase profits, it is important to monitor such change. In the future, the authors plan to conduct a longitudinal study of community members to evaluate their loyalty over time.

Practical implications

As China seeks to gain additional market share in the global tourism market, travel companies should make use of websites as a marketing tool to attract and retain customers. These actions enable a travel company to enhance its competitiveness. More and more people use the internet for tour deals, bookings and finding tour-related information. Effective use of websites can affect the competitiveness of ecommerce companies. E-vendors could assess and adopt the dimensions recommended in this paper to help better understand areas for improvement. It is common today for consumers to buy travel products online instead of going through a travel agent. Considering the importance of reciprocity in formulating consumer satisfaction and loyalty in the virtual environment, companies should monitor reciprocal behavior on the virtual community. With advancement in technologies, consumer behaviors have changed and more consumers prefer social interactions in the virtual world. Companies can analyze posts in the virtual environment to assess reciprocity and may design a mechanism to foster reciprocal behaviors. By leveraging reciprocity, firms can better connect satisfaction with loyalty. More than 70 per cent of executives surveyed by McKinsey (2012) said that they regularly generate value through their Web communities. In addition, to pay attention to consumer to consumer reciprocity in the virtual world, companies should listen to what customers say in their online community, as this attention is an indication of reciprocity between consumers and companies. The ideas and opinions expressed in the online community tell the company customers’ perception of the value of its products and customers’ needs. Such attention to the voices in the online community will help companies to better tailor products/services to meet customers’ needs. Furthermore, the voices expressed in the virtual community are also effective in developing and maintaining new internet marketing opportunities such as email marketing, giveaways, search engine optimization, pay per click and shopping comparison marketing. Companies interested in retaining and attracting customers should leverage their established virtual communities and pay close attention to online posts and evaluate members’ satisfaction. Such effort will provide tangible benefits. As shown in Ye et al.’s study, traveler reviews produce a significant impact on online sales (Ye et al., 2011), with a 10 per cent increase in traveler review ratings, boosting online bookings by more than 5 per cent. This finding suggests that businesses should link online user-generated reviews to business performance in tourism. Finding incentives for users to share might be one way to improve interactivity and further create stickiness on the part of the website.

Originality/value

This paper is one of the first studies to address the need to move beyond linear models of e-loyalty and to additionally examine potential curvilinear and interactive effects. This study also identifies key variables such as reciprocity and satisfaction as determinants of e-loyalty in the Chinese online travel and tourism industry.

Details

Nankai Business Review International, vol. 8 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 27 January 2021

Cleopatra Oluseye Ibukun

Despite the global attempt at achieving goal 3 of the Sustainable Development Goals by improving health outcomes, some countries (West African countries inclusive) still do not…

Abstract

Purpose

Despite the global attempt at achieving goal 3 of the Sustainable Development Goals by improving health outcomes, some countries (West African countries inclusive) still do not spend a significant proportion of their income on health and they exhibit health outcomes that are still far below that of developed countries. Besides countries like Nigeria, Chad and Guinea-Bissau are experiencing worsening insecurity and political instability. This study, therefore, examines the effect of health expenditure on three health outcomes in the West African sub-region, while investigating the effect of the quality of governance in this nexus.

Design/methodology/approach

This study conducts an instrumental variable approach (two-stage least squares regression) on a panel of 15 West African countries over the period 2000–2018. This study uses three proxies to measure health outcomes and six measures of the quality of governance were also considered.

Findings

The result of this study shows that all forms of health expenditures significantly influenced health outcomes. That is, there is a negative relationship between health expenditure, infant mortality and under-five mortality, but a positive relationship between health expenditure and life expectancy at birth. Besides, the general effect of the same quantity of public health spending is subject to the quality of governance because countries with a higher quality of governance benefit better from their public health spending.

Originality/value

This study, to the authors' knowledge, is the first empirical attempt to examine the role of governance in the health expenditure-health outcomes nexus in 15 ECOWAS countries, using different measures of health outcomes and governance.

Details

International Journal of Social Economics, vol. 48 no. 4
Type: Research Article
ISSN: 0306-8293

Keywords

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